#11 How to Run a High Performing Ecommerce Marketing Program | Geoff Henshaw
Update: 2019-05-01
Description
Today I invited Geoff Henshaw.
Geoff is the VP of Marketing for O2E Brands. He was previously a marketing leader at Clearly.com the innovative ecommerce company that was a pioneer in selling contact lenses & eyeglasses online that rapidly grew to over $300M in revenue. Clearly.com eventually was sold to Essilor International for $445 million.
Geoff was also the head of marketing for a short-lived ecommerce shoe retailer shoes.com.
Geoff shares how operational excellence set apart Clearly.com and the tough lessons he learned at Shoes.com before they folded operations.
If you’re looking to improve your ecommerce strategy, this is a great episode to listen to.
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